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Seems to us it’s still way super early in the NFT game.

Anyone and everyone can shoot their shot at becoming the first Amazon-Walmart-Best Buy, or Shopify-Ebay-Craigslist in the space.

But that’s just Checkers… what you want to be doing is playing Chess.

Which audience(s) are you going after?

What part of your stack, team, specialization, etc. makes this ideal?

Where do these niches all live? IRL, dorms, PC’s, mobile devices…

What’s the pre-launch, GTM, the plan to scale?

AND yes — onboarding for the masses will be hard.

That’s why the Coinbase + Mastercard partnership sounds lovely.

And why all the various concierge services just make sense.

But cornering the market in any ONE consumer vertical — becoming the go-to for all things X — that will secure you the biggest of moats.

Dapper Labs has NBA Top Shots. Candy Digital wants to own MLB.

So lets think one stage bigger…

Every exotic car NFT all in one curated marketplace — Bentley, Rolls Royce, Ferrari, Lamborghini, etc.

Or, every collectible luxury watch NFT — Rolex, Patek Philippe, Hublot, IWC, etc.

Now what if we extend this idea into Jewelry, the Arts, Music, Television, Movies, or GAMING.

Pick one.

That’s where we would go — 100%.

Cheers!

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